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Content Marketing Blog

customer profiling - content marketing, halifax

Customer Profiling: The Benefits Of Knowing Your Audience

When you want to market successfully to your audience, you need to understand exactly WHO your customer is.     What age group are they in? Where ...
facebook marketing - content marketing, halifax

Facebook Groups: A Key Content Marketing Tool

Head to Facebook - I bet you belong to at least one group.   Perhaps it has nothing to do with your business; it might be a local group about your...
customers - content marketing, halifax

Humanizing Your Customer: What Do They REALLY Want?

When you’re looking to target your ideal consumer, it’s hard to know what message to send out.   Without knowing who your target buyer actually i...
safety tips for upwork - content marketing, halifax

Tips To Stay Safe When Using Upwork To Start Your Freelancing Business

When I decided to make changes to my business and reach outside my local market, Upwork was the tool that I used to get there. Now? I'm hiring pe...
Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

One thing I have learned this past year is the value of Facebook groups for my business.  And I should point out, I'm not suggesting you start yo...
If You Want To Create Valuable Content For Your Customers, Here Is Step #1

If You Want To Create Valuable Content For Your Customers, Here Is Step #1

Content is King, we all know that.   Every business, big or small, wants to have an amazing blog that attracts their ideal customers.   But wher...
Inbound Marketing: The Method Behind The Madness

Inbound Marketing: The Method Behind The Madness

The idea of inbound marketing is great. Create the content, systems, and processes so that customers come to YOU. They find your magical content...
Why Inbound Marketing? Because It's What Your Customers Want.

Why Inbound Marketing? Because It's What Your Customers Want.

Inbound marketing is about attracting, empowering, and educating your potential customers.     It's about creating relationships long before you...
Free Resources Every Entrepreneur Needs To Know About

Free Resources Every Entrepreneur Needs To Know About

  As an entrepreneur or small business owner, you're wearing entirely too many hats. Like me, you probably rely on some basic and essential te...
It's Not You, It's Your Content!

It's Not You, It's Your Content!

Do you spend a lot of time and resources writing and creating content, and feel like you get absolutely nothing from it?   It’s not you, it’s your...
Free Image Guide: Don't Get Caught Without A Great Picture For Your Blog!

Free Image Guide: Don't Get Caught Without A Great Picture For Your Blog!

When it comes to keeping up with your blogging and social media posting, getting your hands on relevant images can be a major headache. There’s co...
How To Build An Online Business From Nothing

How To Build An Online Business From Nothing

This seems to be the ultimate dream in today’s digital world. Everyone wants to build a successful online business. They want to be on a beach som...