As business owners and entrepreneurs, we all need a website. It's a fact of life in today's market.
However, if you're new to the game, or have been successfully operating your business for years without one, it can be overwhelming.
I've worked with many clients over the years and I've noticed a common trend - most of them had no idea where to start. That was often the crippling factor, stopping them in their tracks. Or, I'd come across entrepreneurs who'd taken the plunge and made the commitment, only to fall short because they just weren't mentally prepared for how much work it was actually going to take.
Whether you're intending to do it yourself, or hire help, you really do need to have some things nailed down. This list was created for all of you out there, who don't have your website up and running yet. Taking the time to really think about what you'll need, and what the end goals of the site are, will save you a huge amount of time, money and frustration.
So, let's have it!
Here are the 19 questions you MUST ask yourself before you're ready to invest in a website:
1. What is your USP? Your unique selling proposition is what sets you apart from your competitors. Why are you better and/or different than everyone else? What problems do you solve for your customers? What do they want from you?
2. Create your customer profile. We have a detailed questionnaire for this as well, that will help you dig deep and create your ideal customer’s profile. This is important to tailor your message to the right audience. Start with grabbing your free Buyer's Persona worksheet here.
3. Do you have an established brand? A logo with colours that need to be incorporated into your new site?
4. What type of look do you want the site to have? Modern, trendy, classic, professional, fun, etc.
5. What domain do you want? What if that one is already taken?
6. What email addresses do you need?
7. What functionalities do you need? A blog, log in, opt-in, e-commerce, social connections, etc.
8. What is the purpose of your website? Is it educational, informative, selling product or service, etc?
9. What action do you want users to take?
10. Do you want to own and maintain it yourself? Are you comfortable with having someone else handle that part?
11. Who will create the copy? Can you do it yourself, or do you need help?
12. What images and videos do you need? Are you prepared to hire a professional photographer, or purchase high-quality stock photos?
13. Can you create the proper source code, so the search engines can find and recognize your site? Do you need help for this part?
14. Are analytics and reporting important to you? Do you want to be able to monitor your website’s traffic?
15. How many pages do you need? You should have a page for each different subject/service you want to showcase. So if you need a Home page, an About page, a Contact page, and then you sell 5 different things, you will need at least 8 pages.
16. Start thinking about the content you’ll need on each page. There are more in-depth questions you’ll need to ask yourself, but laying out the pages and thinking about what will be on them is a great start.
17. Do you have any current or past customers who would be willing to provide you with a testimonial for your site?
18. What is your budget? It's good to plan for some level of investment and explore your options within the range. Whether you're hiring a professional or doing it yourself, there will be costs you want to be prepared for.
19. What is your time frame? If your website needs to be live for a certain date, that can have a major impact on certain variables.
Founder of Malamax Content Marketing
Need help with your marketing and content strategy? Book a free consultation with Alex here.