Content Marketing Blog

How To Rock Your Free Consultations, Even When You're Brand New

How To Rock Your Free Consultations, Even When You're Brand New

In those first few years as a digital marketing consultant, I did entirely too many free consultations. It’s hard to manage, but just a necessary p...
5 Reasons To Conduct A Marketing Audit

5 Reasons To Conduct A Marketing Audit

There are plenty of awesome reasons to conduct a marketing audit, but we’ll keep it to the top 5 for this post. The main goal of any marketing stra...
Why Millennial Mompreneurs Are Taking Over The World

Why Millennial Mompreneurs Are Taking Over The World

It’s no secret that Millennials are known as the entrepreneurial generation.   We don’t dream about the corner office or becoming the CEO of a m...
You Created An Online Course Or Digital Product. How Do You Get People To Buy It?

You Created An Online Course Or Digital Product. How Do You Get People To Buy It?

If you've ever created an online course or digital product, you get it.  The work that goes into these things is just insane. Not to mention the ...
Why People Unsubscribing From Your Email List Isn't A Bad Thing

Why People Unsubscribing From Your Email List Isn't A Bad Thing

I used to shed a tear everytime someone clicked the dreaded "Unsubscribe" button. Last week, I had 3 people unsubscribe within seconds of each othe...
How Can I Create Content That Actually Gets Noticed?

How Can I Create Content That Actually Gets Noticed?

If you have been wondering this question, check out the video. Lacey and I are getting real and talking about how you can genuinely create conten...
Customer Profiling & Weeding Out The Bad Apples

Customer Profiling & Weeding Out The Bad Apples

  You're a business owner. The aim: market towards your customers successfully, and spread the word. After all, you provide a fantastic service tha...
Socializing With Your Business BFFs As A Marketing Strategy

Socializing With Your Business BFFs As A Marketing Strategy

Who uses Facebook as part of their marketing plan?   For some, it might be a passion they flock to daily, peppering their strategy with scheduling...
safety tips for upwork - content marketing, halifax

Tips To Stay Safe When Using Upwork To Start Your Freelancing Business

When I decided to make changes to my business and reach outside my local market, Upwork was the tool that I used to get there. Now? I'm hiring pe...
Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

One thing I have learned this past year is the value of Facebook groups for my business.  And I should point out, I'm not suggesting you start yo...
If You Want To Create Valuable Content For Your Customers, Here Is Step #1

If You Want To Create Valuable Content For Your Customers, Here Is Step #1

Content is King, we all know that.   Every business, big or small, wants to have an amazing blog that attracts their ideal customers.   But wher...
Inbound Marketing: The Method Behind The Madness

Inbound Marketing: The Method Behind The Madness

The idea of inbound marketing is great. Create the content, systems, and processes so that customers come to YOU. They find your magical content...