Content Marketing Blog

customers - content marketing, halifax

Humanizing Your Customer: What Do They REALLY Want?

When you’re looking to target your ideal consumer, it’s hard to know what message to send out.   Without knowing who your target buyer actually i...
Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

Why Facebook Groups Need To Be Included In Your Inbound Marketing Strategy + My Fav Groups For Entrepreneurs

One thing I have learned this past year is the value of Facebook groups for my business.  And I should point out, I'm not suggesting you start yo...
Inbound Marketing: The Method Behind The Madness

Inbound Marketing: The Method Behind The Madness

The idea of inbound marketing is great. Create the content, systems, and processes so that customers come to YOU. They find your magical content...
Why Inbound Marketing? Because It's What Your Customers Want.

Why Inbound Marketing? Because It's What Your Customers Want.

Inbound marketing is about attracting, empowering, and educating your potential customers.     It's about creating relationships long before you...
Free Resources Every Entrepreneur Needs To Know About

Free Resources Every Entrepreneur Needs To Know About

  As an entrepreneur or small business owner, you're wearing entirely too many hats. Like me, you probably rely on some basic and essential te...
It's Not You, It's Your Content!

It's Not You, It's Your Content!

Do you spend a lot of time and resources writing and creating content, and feel like you get absolutely nothing from it?   It’s not you, it’s your...
15 Ways To Reuse Your Content

15 Ways To Reuse Your Content

The theory behind repurposing old content sounds great. Create less, get more eyes on stuff you already did. But, this isn’t a post designed to he...
Local Marketing Ideas You Can Actually Afford If You're A Small Business

Local Marketing Ideas You Can Actually Afford If You're A Small Business

Local Advertising is hard, especially today.   The main focus is always on digital and online marketing, but there continues to be a huge amount o...
Your Website Foundation Checklist

Your Website Foundation Checklist

As business owners and entrepreneurs, we all need a website. It's a fact of life in today's market.   However, if you're new to the game, or have ...