Content Marketing Blog

How To Rock Your Free Consultations, Even When You're Brand New

How To Rock Your Free Consultations, Even When You're Brand New

In those first few years as a digital marketing consultant, I did entirely too many free consultations. It’s hard to manage, but just a necessary p...
5 Reasons To Conduct A Marketing Audit

5 Reasons To Conduct A Marketing Audit

There are plenty of awesome reasons to conduct a marketing audit, but we’ll keep it to the top 5 for this post. The main goal of any marketing stra...
You Created An Online Course Or Digital Product. How Do You Get People To Buy It?

You Created An Online Course Or Digital Product. How Do You Get People To Buy It?

If you've ever created an online course or digital product, you get it.  The work that goes into these things is just insane. Not to mention the ...
Why People Unsubscribing From Your Email List Isn't A Bad Thing

Why People Unsubscribing From Your Email List Isn't A Bad Thing

I used to shed a tear everytime someone clicked the dreaded "Unsubscribe" button. Last week, I had 3 people unsubscribe within seconds of each othe...
How Can I Create Content That Actually Gets Noticed?

How Can I Create Content That Actually Gets Noticed?

If you have been wondering this question, check out the video. Lacey and I are getting real and talking about how you can genuinely create conten...
Customer Profiling & Weeding Out The Bad Apples

Customer Profiling & Weeding Out The Bad Apples

  You're a business owner. The aim: market towards your customers successfully, and spread the word. After all, you provide a fantastic service tha...
The goals of your buyers - content marketing, halifax

The Short, Medium, & Long-Term Goals Of Your Buyer

Mmm, check out that piece of delicious cake on the countertop. Are you going to eat it?  If your current goals are to eat less sugar or focu...
Facebook groups - content marketing, halifax

Becoming The Industry Expert In Your Facebook Groups

You're a member of several (if not more!) Facebook groups, but have you positioned yourself as the industry expert yet?   Facebook groups are stea...
Socializing With Your Business BFFs As A Marketing Strategy

Socializing With Your Business BFFs As A Marketing Strategy

Who uses Facebook as part of their marketing plan?   For some, it might be a passion they flock to daily, peppering their strategy with scheduling...
customer profiling - content marketing, halifax

Customer Profiling: The Benefits Of Knowing Your Audience

When you want to market successfully to your audience, you need to understand exactly WHO your customer is.     What age group are they in? Where ...
facebook marketing - content marketing, halifax

Facebook Groups: A Key Content Marketing Tool

Head to Facebook - I bet you belong to at least one group.   Perhaps it has nothing to do with your business; it might be a local group about your...
customers - content marketing, halifax

Humanizing Your Customer: What Do They REALLY Want?

When you’re looking to target your ideal consumer, it’s hard to know what message to send out.   Without knowing who your target buyer actually i...