Content is King, we all know that.
Every business, big or small, wants to have an amazing blog that attracts their ideal customers.
But where do you start? How do you figure out what type of content your ideal customer actually WANTS from you?
The very first thing you need to do is figure out who you're speaking to, and what they want from you.
Today's consumers are in control. They don't want to be sold to, and the days of mass-marketing your products and services are long gone - unless you have millions in your annual marketing budget.
So what's a small business or entrepreneur to do?
The answer is simple - you need to meet your customer's where they're at.
Meeting your customers where they're at means creating the content THEY want, and getting it where THEY spend their time.
Consumers want to be in control. They want to research products and services on their own time, and make a decision when it suits them. They want to gather the information, read the online reviews, and see what their friends are saying on Facebook. They want to obtain information from various mediums, and they expect you to be the one proving the answers they are looking for.
The very first step you must take is getting to know your customers.
You need to take the time to truly understand who they are, and what they want from you. If you don't tailor every message you create to be valuable to THEM, your efforts will be wasted.
This is all about customer-focused marketing. It's making it about THEM, and not about you. Your customers want to be informed, educated and entertained.
The way you do this is through creating the exact type of content they are seeking. There's a process involved here, but today we're talking about step 1.
So answer this question - what problems do you solve? How can you educate your customers? What exactly do they want from you?
Start here with your free Buyer's Persona worksheet.
This article was created by Malamax Content Marketing. We help entrepreneurs and small businesses create the content and systems they need to start ATTRACTING their ideal customers.